Released on: February 7, 2008, 6:09 am

Press Release Author: Max Shevyakov

Industry: Retail

Press Release Summary: Whenever I am talking to photographers and mention \"online
lens rental\" or \"camera rental by mail,\" most look at me with blank faces, while a
few knowingly smile.


Press Release Body: \"Whenever I am talking to photographers and mention \"\"online
lens rental\"\" or \"\"camera rental by mail,\"\" most look at me with blank faces, while
a few knowingly smile. Being an owner of an online camera lens rental store has
been an unexpected adventure in educating people.

When we first started the company we thought the biggest challenge would be to
convince people to rent lenses from us and have their lens rental sent to them by
mail. However, we neglected to recognize the preliminary first step to that goal
and that was to educate that online camera lens rentals actually exist.

To most people the camera or camera lens rental experience traditionally began and
ended with a trip to their local camera store. They would drive over, chat with the
(usually unfriendly) camera rental associate and then drive home. By the way, can
somebody e-mail and tell me why most camera stores employees you meet are so grumpy?
It seems like whenever you come up to them to ask a question and you confuse a 1.4
aperture lens with a 1.8 one, they start feeling like it\'s no longer worth their
time to talk to you? But I digress.

In any case, as I was mentioning before, it looks like most photographers have not
realized that online camera lens rentals are possible. I guess I shouldn\'t be
surprised since before Netflix hit the scene, borrowing movies through mail was
unthinkable or before BagBorrowSteal.com opened, you couldn\'t dream of getting a
$1000 bag through the mail (unless you buy it, of course).

The lens rental process is quite straightforward: you simply log onto the website,
select the lenses or cameras you want to rent (most places primarily do nikon or
canon lens rentals), put in your delivery address and the camera equipment you
rented shows up at your door a few days later. Inside is a prepaid stamp that you
post over the original and drop it off with your carrier. Beats driving across town
and dealing with the grumpy camera store dude, doesn\'t it?

Happy Lens Rentals!\"
Mark Gurevich
http://www.BorrowLenses.com
help@borrowlenses.com
BorrowLenses.com
204 E. 2nd Ave. #715
San Mateo, CA 94401
USA


Web Site: http://www.BorrowLenses.com

Contact Details: Mark Gurevich
http://www.BorrowLenses.com
help@borrowlenses.com
BorrowLenses.com
204 E. 2nd Ave. #715
San Mateo, CA 94401
USA
Phone: 650-534-7772
Fax: 866-771-9358